I make complex technology make sense.

Senior leadership role in a $15B health system, owning the strategy and teams behind the entire customer- and patient-facing digital portfolio.

• Marketing automation, personalization, A/B & multivariate testing, segmentation & journeys
• CRM (Salesforce Marketing Cloud), DMP, and all integrations
• Website CMS, hosting infrastructure, security & disaster recovery
• Marketing analytics, BI & decision support (Google Cloud, BigQuery, Looker Studio)
• SEO, SEM, social, content marketing, CRO, and email (SFMC)
• Digital regulatory compliance (WCAG 2.x)

Newly-created leadership role spanning paid digital media, social, marketing technology, web, CRM, and analytics.

• Achieved 10x+ marketing ROI four consecutive years
• 25% lower cost-per-acquisition than the national healthcare average
• 75% year-over-year customer lead growth
• Established the health system's first BI dashboards for senior leadership
• Implemented the first digital marketing personalization & segmentation
• Implemented award-winning AI chat; achieved WCAG 2.2 ADA compliance

Led the team responsible for the website CMS and Salesforce, building several health-system firsts.

• 12-month website re-platform & redesign
• 30% YoY organic SEO traffic growth
• Launched the first online scheduling and physician star ratings
• Stood up the first inbound marketing programs & blog