AI is changing the way we work. I'm leading it from both sides of the table.
I'm a senior marketing-technology leader inside a $15B health system — championing AI for real business cases, and partnering with IT, data, and security to do it responsibly.
Championing AI for real business outcomes
Marketing leadership grounded in business cases — not AI for AI's sake.
Partnering with IT, data & security
Bringing AI into a regulated enterprise with security and integrity top of mind.
Latest writing
All posts →The AI Pilot Is the Business Case
We almost bought the AI search tool that cost ten times more, and it would have been the easier approval. Here's what I took into the room instead.
AIAre AI Agents the New Streaming Subscriptions?
I asked two AIs for the same picture. The one that knew me made a plain one. The one that didn't made a beautiful one, of cards that don't exist. That's why I pay for more than one.
LeadershipI Stopped Building AI Tools. Now I Manage One.
In July I spent four days building a tool that never quite worked. In September an AI agent did the same job after one afternoon of direction. The skill that made the difference wasn't technical.