AI is changing the way we work. I'm leading it from both sides of the table.
I'm a senior marketing-technology leader inside a $15B health system — championing AI for real business cases, and partnering with IT, data, and security to do it responsibly.
Championing AI for real business outcomes
Marketing leadership grounded in business cases — not AI for AI's sake.
Partnering with IT, data & security
Bringing AI into a regulated enterprise with security and integrity top of mind.
Latest writing
All posts →Wasn't AI Supposed to Make Us Faster?
The hours did come back. They went straight into work we'd never had the capacity to start, which is why the gain is so hard to show anyone outside the team.
LeadershipWe're All Leaders Now: AI Made Leadership Everyone's Job
AI turned everyone into the leader of a capable, confidently wrong intern. That changes what leadership is — and what a senior leader's job becomes.
MarTechThe End of the Click: Healthcare Marketing After AI Search
AI search is taking the click, and healthcare marketing is hit hardest. Why being cited isn't the same as getting credit, and what still works.