AI in the healthcare enterprise
AI is changing the way we work. I'm leading it from both sides of the table.
I'm a senior marketing-technology leader inside a $15B health system — championing AI for real business cases, and partnering with IT, data, and security to do it responsibly.
The innovation side
Championing AI for real business outcomes
Marketing leadership grounded in business cases — not AI for AI's sake.
The practical side
Partnering with IT, data & security
Bringing AI into a regulated enterprise with security and integrity top of mind.
Latest writing
All posts →MarTech
The End of the Click: Healthcare Marketing After AI Search
AI search is taking the click, and healthcare marketing is hit hardest. Why being cited isn't the same as getting credit, and what still works.
LeadershipClosing the AI Skills Gap in Your Team
The AI skills gap on your team is a leadership gap first. Where it really starts, and how adoption actually sticks.