AI is changing the way we work. I'm leading it from both sides of the table.
I'm a senior marketing-technology leader inside a $15B health system — championing AI for real business cases, and partnering with IT, data, and security to do it responsibly.
Championing AI for real business outcomes
Marketing leadership grounded in business cases — not AI for AI's sake.
Partnering with IT, data & security
Bringing AI into a regulated enterprise with security and integrity top of mind.
Latest writing
All posts →I Stopped Building AI Tools. Now I Manage One.
In July I spent four days building a tool that never quite worked. In September an AI agent did the same job after one afternoon of direction. The skill that made the difference wasn't technical.
MarTechWe Called It an AI Project. It Was a Process Overhaul.
We put AI into our content process expecting to publish faster. What we found was that the process had never really worked, and our team had been covering for it.
LeadershipWasn't AI Supposed to Make Us Faster?
The hours did come back. They went straight into work we'd never had the capacity to start, which is why the gain is so hard to show anyone outside the team.