How I used @Canva to design a unique and original resume.

Jul 4, 2015Blogging & Content

Revised 3/11/17

I created this post about custom resumes before Canva added templates for subscribers to create their own custom-looking resumes. My version is not one of their templates; I started from scratch and came up with my own design. Canva’s templates are pretty solid, overall. The most important part is that you do something to set yourself aside from the crowd. Be different because you are different. Below is a resume I created with one of their templates, but feel free to contact me if you have any questions on creating a custom resume.

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The digital world we live in is a rapidly evolving one. That shouldn’t come as news to you, and that’s not quite what this post is about. What this post is about is staying in front of the digital curve as a marketing professional. How does one stay ahead of the curve? Simple, actually – by walking the digital walk (and not just talking the talk).

I read a lot of blogs and publications any given week. I see a lot of tweets about digital marketing and digital media. I’m a knowledge (and opinion) sponge and absorb as much information as I possibly can. Am I an expert? There are a lot of people that know more than I do. There are a lot of purported experts in the field – some of them I agree are experts and some…well, not so much.

What sets an expert in digital marketing apart from the pack? A number of things can set an expert apart from the pack, but in my opinion the best way is for them to demonstrate their expertise.

Walk the Digital Walk: 3 Steps to Upgrade Your Resume

Daniel Ruyter Resume 2015 v2-1Expert status is pretty elevated in any field. In healthcare, I work with a LOT of experts in their fields – some of the physicians, nurses and other clinical professionals are absolutely amazing with what they can do. They save lives almost every single day, and I’m proud to call them “team members”.

In digital marketing, there are experts out there, for sure. Jakob Christensen, one of the co-founders of Sitecore, for example. I’d call him an expert. Lars Birkholm Peters, Ron Person and Christopher Nash – they’re experts (and decent authors as well).

One of the most frustrating things I personally see almost every day is when a qualified digital professional comes at me with a less-than-impressive resume. Digital pros that clearly know their stuff but have a TXT file resume? And no website of their own?

What kind of sense does that make? None.

So, I challenge you, digital pros – it’s time to walk the digital walk and upgrade your resume. Here’s how I upgraded mine.

Step 1: Revisit Your Resume’s Content

As is the case with every major over-haul, the first thing you should do is review your strategies and objectives. What are you looking to focus on – your development skills? Your knowledge of SEO? Or are you strongest in social media marketing?

Think about what you’re best at and write down a few bullet points of what you’ve accomplished in those areas. Your resume should be jargon-free (as much as is humanly possible), so don’t just start throwing buzz words out there. Make sure your resume has some substance.

Step 2: Decide on a Personal “Brand”

Personal brand? Do you really need a personal brand? Yeah, I think you do. Now that doesn’t mean you need to go wild and roll out the next Nike Swoosh logo, but every digital professional should consider their brand. At a minimum you should determine a decent color scheme.

I like to start with Colors on the Web and start plugging in hash codes for colors I like. Your personal brand having some direction and cohesiveness will show your ability to think about things strategically and in the long-term. Anyone can throw together a text resume. A digital pro should go a step further.

Step 3: Design a New Presence

Disclaimer: I am not a designer by profession. While I believe my new resume design is good, it’s likely not perfect. That’s okay; I’m not perfect either. But I do think it’s better than the MS Word version I had.

Oh, wait – you’re not a designer? That’s okay, I’m not a designer either, but I think my updated resume came out pretty well. I went through the above steps (updated my resume’s content, decided on a basic personal “brand”) and then put them all together in a new resume format that shows I may actually know a thing or two about this digital stuff.

Personally, I used Canva.com and think it’s a great (and mostly free) resource to not only get some inspiration from, but also to create your new custom designed resume. There isn’t a template for resumes, but there are a lot of posters and flyers that can provide inspiration to get you started.

Who is Daniel Ruyter?

An Orlando, Florida Sitecore enthusiast and MVP hopeful, a marketing technology professional, content creator and photographer.
One-Page Resume (PDF)Full Resume (PDF)

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