Sitecore Marketing Strategist & Product Owner


They’re not just buzzwords; they’re a way of life to me. Sitecore projects are often large, complex and costly. I have been a Sitecore marketer and software product owner for over five years. I know what it takes to make a Sitecore implementation successful.


Sitecore CMS Marketing Strategy and Roadmapping

Sitecore is one of the most powerful content management systems (CMS) available in the market today. In fact, it was named a “leader” in the CMS category in 2016 by Gartner, out-pacing the flagship platforms of other major providers in both Sitecore’s ability to execute and completeness of vision. That said, Sitecore is a “blank canvas” that needs to be shaped and molded to meet the specific needs of the client.

If you’re looking for a seasoned Sitecore marketer to assist in your Sitecore implementation, then you’ve come to the right place!

An Introduction to my Sitecore Module & Product Idea.

I created this project to act as the "hub" for all posts related to my Sitecore MVP pursuit and my Sitecore product idea. My first post is an introduction to the series and is titled, "Pursuing Sitecore MVP - My Sitecore Product Idea". As I post more segments to this project, they will all be included here. You can follow along on my Sitecore MVP journey from start to finish.

Who should hire a Sitecore CMS marketing consultant?

Pre-Implementation Sitecore Projects

You’re a large to enterprise size client and you’ve made the decision to implement the Sitecore CMS platform. You may or may not have already chosen an agency partner and that partner may or may not have Sitecore MVP’s on staff. You know your in-house resources that can guide a Sitecore implementation are limited and you need help.

Existing Sitecore Installs

You’re a large to enterprise size client and you’ve had the Sitecore CMS installed already. You may or may not be up and running on the platform, but you’re likely not using all of the features and capabilities Sitecore provides. You know your agency and marketing staff have already struggled taking Sitecore to the next level and you need help.

Key Areas of Sitecore Expertise

  • Marketing Technology Stack Architecture
  • User Experience (UX) and Component Design Strategy
  • Sitecore Business Analysis and Product Roadmapping
  • Agile Development and Sprint Planning
  • SEO Best Practices and Technical Optimization
  • Content Strategy and Inbound Marketing
  • Sitecore Project Management, Costing and Timelines
  • Planning, Forecasting and Budgeting $2M+
  • Executive Buy-in and Stakeholder Education

Want to see my resume?

That's cool. I've created two versions - a single page overview and a more thorough deep-dive version that includes more detail of my past roles, projects and accomplishments.
One-Page Resume (PDF)Full Resume (PDF)

A Few Kinds Words From Colleagues

Daniel is of the rare breed of professionals who is able to easily understand and translate business goals and objectives into well-defined, technical requirements.

As an analyst, Daniel’s attention to detail and his absolutely thorough evaluations make him a true strategic partner and an invaluable asset to any team.

Jordan Carney

Digital Marketing Manager,

Daniel is a very strong and apt analyst, especially when doing a complete review and breakdown of a digital strategy. He can tell you what you’re doing wrong, why it’s not working and how to fix it quickly. People who understand both the commercial AND the technical side of the digital marketing business are invaluable, and Daniel is definitely one of those people.

Nathan Christopher

Solutions Strategist, Rightpoint

Daniel brings a level of expertise and creativity to our web projects that is superior. He approaches ideas from every possible angle, searching for ways to make them better, more efficient and aligned with the overall strategy. His experience also allows him to make recommendations from a place of expertise. He is an invaluable part of the process in our web projects with Lightmaker.

Michael Schmidt

Vice President, Arnold Palmer Medical Center Foundation

Recent Sitecore Blog Posts

Let's Chat

You know what I love? I love chatting with like-minded professionals about almost everything related to marketing & technology (and especially where the two intersect). You know what I don't like? Alligators and people asking me to buy something from them.

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