An entire library of social media imagery was created tailored and optimized for sharing on each social platform. Depicted here is the initial campaign launch imagery created for Facebook. This imagery, combined with clear calls to action, ensured high engagement on social platforms, funneling traffic and conversions to the owned website property.

A total of 12 social images were created, representing one image per platform for each of the 4 weeks of the campaign’s duration. These images were shared across Facebook, Twitter and Instagram staggered on those platforms to ensure maximum organic reach. These images and social messages helped contribute to the nearly 900 social shares that were made during the course of the campaign. All that with a total paid social spend of less than $10.

In addition to social media imagery and messaging, a series of five blog posts was written as well. The campaign spanned one month, with four weekly challenges. The blog posts included a kick-off post, explaining the campaign and photography challenges, rules, how to enter, how to share and “vote” for images and how the challenge concluded with a winner. The initial post consisted of imagery, calls to action social sharing options and a rules segment.

Four additional blog posts were written and scheduled to go live one per week of the challenge. These blog posts not only introduced the new weekly challenge, but also announced the winner of the previous week and re-generated interest in the challenge as well. Between the initial post and four subsequent weekly posts, the website saw nearly 4,000 page views and 200 social shares.