Photography Case Study: The Indy500

The Challenge

Photographer Daniel Ruyter was tasked with telling the visual story of watching the Indianapolis 500 from the perspective of a fan in the stands. The goal was to obtain high-resolution image assets that would be suitable for use in print, online and on social media. No special access was provided; rather, the story should represent the fan’s perspective during this historic race.

The Solution

In a matter of just a few hours, my partner photographer and I shooting on a Samsung NX1 and NX30 digital cameras, were able to shoot a large quantity of images from the Indy500 race. In all, over 100 edited images of the race, race track and pre and post-race crowds were acquired. These images will be used over the course of the coming year on numerous digital properties and social media channels.

Indianapolis Motor Speedway

Sporting Event Photography

As a profesional central Florida photographer, I provide photography services to sporting teams, clubs and organizations in Orange, Osceola, Seminole, Lake and Brevard counties. Don’t let your event’s exciting moments go undocumented – hire a professional photographer!

Let's Chat

You know what I love? I love chatting with like-minded professionals about almost everything related to marketing & technology (and especially where the two intersect). You know what I don't like? Alligators and people asking me to buy something from them.

What's on your mind?

1 + 2 =