OrlandoiX 2015 Event Recap and Photo Gallery

Oct 10, 2015Marketing Strategy

[mashshare]

The first ever OrlandoiX or “interactive experience” conference just concluded a few days ago. The event is the first of its kind for the city of Orlando and I was super excited when I heard someone (David Glass) was giving it a shot.

Other cities (think west coast) have big time tech conferences, but OrlandoiX shows that we’re worthy of our own as well, with the growing population of developers, tech entrepreneurs and businesses in the area.

Some Thoughts on the OrlandoiX Startup Summit

The event kicked off with a downtown street party on a Friday, and then with the Startup Summit on Saturday, October 2nd. I attended a good portion of the panel discussions, presentations and 2-minute startup pitches those first two days. It was definitely a learning experience, with a lot of experienced and knowledgable start-up founders sharing some of their insights.

As is the case with many conferences, depending on where you personally are within the startup continuum of experience, you benefit in different ways from each speaker. If you’re already well on your way to founding a startup, you may benefit more from the sessions about forming a board of directors or securing your first venture capital backing. If you’re just getting started, then the talks on “the pitch”, forming your team or other similar discussions may be more relevant.

As with any conference event, one of the most beneficial aspects of attending is actually networking. This is especially the case when it comes to startups. You meet people at events such as OrlandoiX that can help you with all aspects of your startup, and that was one of the biggest take-aways for me from this portion of the event.

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OrlandoiX and the Digital Expo Days 4 & 5

The OrlandoiX event ended with a huge lineup of speakers including presenters from big brands like Coca-Cola, Dell, the NFL, Maker Studios and IZEA. To me, the last two days were the best – not because of a lack of interest in startups, but because of the speaker lineup. These presenters definitely had a “big conference” feel and larger audiences. I especially enjoyed Michelle McKenna-Doyle, CIO of the NFL, and her presentation about how the NFL leverages technology to engage its audience, as well as Kim Gnatt, Global Director of Digital Marketing for Coca-Cola, and her discussion on how her company leverages the mobile experience to captivate its target audience.

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In addition to all of the inspiring presentations and discussions that day, the exhibitor hall was also transformed into more of a traditional “trade show” style event, rather than the gamer-focused event from the previous days. I actually enjoyed both themes in the exhibitor hall and thought they did a great job with the transition for the “startup” and gaming audience to the more corporate audience the last two days.

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Final Thoughts on OrlandoiX 2015

All in all I thought the event was a tremendous success, especially for its first year being held. The lineups were solid, the venue was good (the Orange County Convention Center) and it was definitely interactive, especially on the exhibition hall. Even the presentations and panel discussions were extremely interactive, offering a good amount of time for questions & answer sessions, even with the high-profile presenters.

I will definitely be attending OrlandoiX 2016 if we’re lucky enough to continue with this new Orlando tech tradition!

OrlandoiX 2015 Day 1 Recap Video

I made a quick day 1 recap highlight video from OrlandoiX 2015. Here are a few highlights from the first day of the conference.

What do you think?

Did you also attend OrlandoiX 2015? I’d love to hear your thoughts on the event or this article. Please leave a comment below or feel free to contact me with your thoughts.

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