Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

Your Website is E-Commerce (even if you don't sell anything)

Your Website is E-Commerce (even if you don't sell anything)

[mashshare] I've been in the digital strategy consulting business now for a few years and there's a common misconception many business owners have in common: they under-estimate the power of their online presence. They say things like: My...

Social Media for Small Business – Outsource or In-House?

Social Media for Small Business – Outsource or In-House?

[mashshare] A client recently asked me for more information about engaging in social media as a small business owner. His question to me was this:  how do I balance running my company and trying to talk to people on social media? My first...

Dear Brands: You're Looking at the Wrong Influencer Metrics

Dear Brands: You're Looking at the Wrong Influencer Metrics

[mashshare] Dear Brands: Your metrics don't matter. What I'm trying to say is that all that time (and money) you're using to research where to spend your resources online likely isn't doing you as much good as you think it is. Your...

Smart User Experience (UX) Isn’t Just For Big Business

Smart User Experience (UX) Isn’t Just For Big Business

[mashshare] What do you think of when you hear the term "user experience" (abbreviated as "UX")? I see a lot of small business owners' eyes glaze over when I start to talk about the importance of user experience when it comes to their site...

Digital Strategy + Execution = Success

Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.

The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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