Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

I'm holding a sign right now that says, "Mobile first or bust!"

I'm holding a sign right now that says, "Mobile first or bust!"

[mashshare] I'm serious. I really am. The web is changing. It always is. It constantly is. It doesn't wait around for you to decide to catch up with it. It will leave you in the dust in less than a heart beat. Every single day a new site...

Dear Google Webspam Team: Isn't Good Content Still Good Content?

Dear Google Webspam Team: Isn't Good Content Still Good Content?

[mashshare] When it comes right down to it, how does Google know if a link is paid or not? How do they know if a site is participating in a "link scheme"? The short answer is that they don't. So it seems they've taken the policy of erroring...

Five Characteristics of an SEO Agency That Won't Rip You Off

Five Characteristics of an SEO Agency That Won't Rip You Off

[mashshare] Search Engine Optimization or "SEO" for short has been a digital buzz word for a while now. But with the ever-changing nature of search marketing, rapidly evolving search algorithms and the looming risk of a manual penalty,...

Four Tips to Convince Your Boss to Invest in Digital

Four Tips to Convince Your Boss to Invest in Digital

[mashshare] Digital strategy is, by far, one of my favorite topics. The need for digital strategy is real, and I think many companies realize that and see the benefit. As any technology or industry matures, the nature of that tech or...

Web Design's "Blurred Lines" & Choosing the Right Designer

Web Design's "Blurred Lines" & Choosing the Right Designer

[mashshare] Can we just be honest for a second? There are some nice looking websites out there, without a doubt. But there are also some pretty crappy ones, too. With demand as high as it is for digital skillsets, some sub-par sites are...

I judge your business based on its mobile website.

I judge your business based on its mobile website.

[mashshare] I judge your business based on its mobile website. Yeah, I said it. And I admit it. I do, and I'm not alone. Users (still) are increasingly going mobile. Did you know that in 2010, Mary Meeker, at the time the head of Morgan...

"SEO Expert" is a Relative Term

"SEO Expert" is a Relative Term

[mashshare] What is an SEO expert, anyway? Here's Google Searches' definition: Here's my definition: SEO Expert noun A top-tier practitioner of search engine optimization best practices and techniques, research pioneer and staunch content...

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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