Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

How-To: Configure WordPress Dashboard Layout Columns

How-To: Configure WordPress Dashboard Layout Columns

[mashshare] This issue is one that has been bugging me for weeks. WordPress 4.1 recently came out, and with it no ability to configure the number of columns in the admin dashboard layout. That means you're still stuck with a 4-column layout. Well, that is, unless you...

Proof: Your Company Doesn't Care About Digital Marketing

Proof: Your Company Doesn't Care About Digital Marketing

[mashshare] Every CMO says they care about digital marketing and digital media. It's  the "in" thing right now in marketing. But do they actually care or are they just jumping on the digital bandwagon? A few clues to your company's real...

Obsessive-Compulsive Confessions of an SEO Guy #SEOOCD

[mashshare] Understanding how search engine optimization (SEO) works is both a blessing and a curse. This post isn't about the blessings, though. It's about the curse. I don't browse websites like most (normal) people do. Nooo, of course...

The More Digital We Go, The More Important Relationships Become.

[mashshare] Marketing has gone digital, as in like full speed ahead. But I have a theory that, when after all the big data numbers are crunched, relationships still come out on top. In fact, as technology takes over marketing, my theory states that relationships will...

Digital Strategy = The Art of Online Experience Marketing

Digital Strategy = The Art of Online Experience Marketing

[mashshare] The world is full of unfamiliar terms. I've come to find this out in my time in healthcare marketing. While I am quickly becoming acquainted with terms like "myocardial infarction" and "aortic stenosis" (two terms in cardiac...

Simplicity: The New Web 3.0

Simplicity: The New Web 3.0

[mashshare] Unless your company is everything to everyone, why would you think your website has to be? And yet, it's a common misconception that leads to the downfall of many companies' websites. They try (unsuccessfully) to be everything to...

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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