Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

Pitch Letter – How I Pitched Big Brands (and you can, too)

Pitch Letter – How I Pitched Big Brands (and you can, too)

[mashshare] If you're a blogger and you're looking to work with major brands, my advice to you is to not wait for them to find you, but reach out to them instead. I wrote a pitch letter to General Motors that I wanted to share. The hardest part of pitching a brand is...

Write longer blog posts: do it for the children (or SEO)

Write longer blog posts: do it for the children (or SEO)

[mashshare] The quality level of your blog’s content determines its marketability and sustainability as a long-term traffic generator; but what is it that increases quality level? It’s somewhat of an undefined idea, but we can make some...

Digital Strategy is for Lovers (of marketing)

Digital Strategy is for Lovers (of marketing)

[mashshare] Everyone has something that get's their juices flowin'. For me, it's most definitely digital strategy. I read articles about it. I have water cooler discussions about it. I've even dreamt about it before. I love digital strategy...

When 1+2 = Digital Marketing #Marketing101

When 1+2 = Digital Marketing #Marketing101

[mashshare] What is "digital marketing"? Like many semi-subjective terms out there, for almost every individual you'll get a unique answer. But I'd like to take a different approach to defining what the term "digital marketing" is. I'd like...

3 Reasons To Include Digital in all #Healthcare Marketing

3 Reasons To Include Digital in all #Healthcare Marketing

[mashshare] If you were to meet me in person, in my professional life, I think you'd find that I'm an observer. I believe in listening before speaking. I've seen a bit of what I'd call an alignment shift within my current organization. This...

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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