Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

Should your #PR team be conditioned to say "yes" or "no" to bloggers?

Should your #PR team be conditioned to say "yes" or "no" to bloggers?

In today's customer-centric, experiences matter world, should customer service, marketing and PR teams be conditioned to say "yes" instead of "no"? [mashshare] This website represents the 10th that I've personally launched. Before I started this website, I was a...

OrlandoiX 2015 Event Recap and Photo Gallery

OrlandoiX 2015 Event Recap and Photo Gallery

[mashshare] The first ever OrlandoiX or "interactive experience" conference just concluded a few days ago. The event is the first of its kind for the city of Orlando and I was super excited when I heard someone (David Glass) was giving it a shot. Other cities (think...

Top 10 Things I Learned at #FLBlogCon 2015

Top 10 Things I Learned at #FLBlogCon 2015

  [mashshare] Yesterday was my very first #FLBlogCon conference and I have to say, it was a success! #FLBlogCon is a yearly blogger conference in Orlando, Florida put on by the GottaGetBlogging.com team. I had a great time at the local blogger's conference and...

Snarky Marketer: Bad advice for your 2016 digital strategy

Snarky Marketer: Bad advice for your 2016 digital strategy

[mashshare] Now is the time of year that we're all planning our digital strategy for 2016. You are planning, right? We're setting the course for the next year and likely beyond and we're looking back on what we've accomplished over the past year to see how we could...

Ten Free Digital Marketing Tools to Lift the Fog of War

Ten Free Digital Marketing Tools to Lift the Fog of War

[mashshare] Saturation of information is a huge issue in almost every industry and especially in marketing. As content on the web explodes, there's just so much information out there - so many tools, so many experts and so many opinions. Inc.com reported on a study...

I created a whole inbound campaign for $10. Here's how it went.

I created a whole inbound campaign for $10. Here's how it went.

[mashshare] As a marketer, inbound marketing and content creation can be tough. The amount of time it takes to produce videos, blog posts, social media imagery and photography is substantial. The notion of doing it in-house likely just isn't in the cards for many...

How I used @Canva to design a unique and original resume.

How I used @Canva to design a unique and original resume.

Revised 3/11/17 I created this post about custom resumes before Canva added templates for subscribers to create their own custom-looking resumes. My version is not one of their templates; I started from scratch and came up with my own design. Canva's templates are...

Digital Strategy + Execution = Success

Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.

The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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