Orlando Digital Strategy Blog
I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.
Bloggers and PR Requests – The Good, Bad and Ugly
[mashshare] One thing about blogging that's taken me a while to get used to is the amount of Email I receive, specifically, the amount of public relations requests from PR firms to assist in promoting a product, service or website. Truth be told, I actually love...
Dear Social Media Marketers: Understand the Difference Between Disruption vs Interruption
If you hope to find success in social media marketing, you've got to become part of the conversation. [mashshare] I hate to be the bearer of bad news, but this just has to be said. There's a good chance that you're using social media to market your in the wrong way....
5 Things All Bloggers Should Do for SEO Today
If you're a blogger you should be aware of SEO best practices. Here are 5 things all bloggers should do for SEO today. [mashshare] When it comes to SEO, I consider myself to be a pretty knowledgable person. I don't like the term "expert", because I think that's thrown...
Trying SEM on your own? My top 5 keyword rules for small biz.
Search engine optimization and search engine marketing (PPC marketing) can be tough for the small business owner. I'm here to help you get started with your SEO and PPC keyword research. [mashshare] Being a small business owner is tough. I know, I've been there. The...
Blogger influencer marketing – are they a fit for your brand?
Working with bloggers, a segment of the larger tactic known as influencer marketing, isn't right for every company. Here are a few things bloggers bring to the table and a few signs your brand would be a good fit to work with influencers and bloggers. [mashshare] It...
Dear bloggers: Please read this before you attempt to monetize your blog.
When is the right time to try to monetize your blog? This is a question almost every blogger asks themselves and others at some point. Sure, some blog just for the fun of it, but many people start a blog to make money. Making money from a blog is possible, but it's...
Up your blogging game with these tips for helpful, meaningful blog posts.
[mashshare] With services and blogging platforms that are available today, most of us know that starting a blog is very easy. Unfortunately, creating the blog is now the easy part. It's creating the content that attracts visitors that's the difficult part. Setting up...
WordPress: Making the case for your choice as a blogging platform.
Blogging 101: The emergence of the "blogosphere" has absolutely exploded in the past few years. But is WordPress the right platform for you? Below are there very important reasons why the answer may be "yes". [mashshare] WordPress is a free online blogging platfrom...
Dear Marketers: If you're not relevant and contextual, you're spam.
UNtargeted marketing is spam, and spam has no place in marketing. But how do you move from spamming customers to relevancy? [mashshare] Consumers are inundated by marketing messages every single day. To me, that's not really the problem, though. The problem is that...
Digital Strategy + Execution = Success
Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.
The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.
Are you looking for conference presenters?
2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!