Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

Is the Healthcare MarTech Revolution Finally Upon Us?

Is the Healthcare MarTech Revolution Finally Upon Us?

I've been in healthcare marketing and technology now for almost 3 years. I think I see some big changes coming. As brands in other verticals realize the importance and potential of digital channels, they're capitalizing on opportunities now. MarTech provides huge...

The Importance of Marketing Like a Startup (Even If You're Not)

The Importance of Marketing Like a Startup (Even If You're Not)

With so many choices and channels, we have to approach marketing like a startup. The alternative to marketing focus is marketing chaos, and we just can’t have that, can we? [mashshare] There are so many marketing channels, almost infinite technology options, and new...

Dear PR Professional: Write Better Pitch Emails. Love, Bloggers

Dear PR Professional: Write Better Pitch Emails. Love, Bloggers

Look, I get it - as a PR professional you're stuck between a rock and a hard place. On one hand, you're charged with promoting your brand, possibly through blogger outreach. On the other hand, you struggle with your ability to scale that outreach. But is resorting to...

Dear Brands: Don’t judge an influencer (entirely) by their metrics.

Dear Brands: Don’t judge an influencer (entirely) by their metrics.

SEO Experts, Advertisers and PR-types, are social & influencer marketing campaigns all about the metrics? What drives the success of these campaigns? I think there's more to a successful campaign than raw numbers. [mashshare] I launched a brand new "daddy blog"...

Are Social Media Likes Still a Good KPI?

Are Social Media Likes Still a Good KPI?

[mashshare] Social media marketing - everyone seems to be talking about it, even non-marketers. Even those that aren't "into" social media are talking about it and thinking about it. Why is that? Because "winning" on social media can mean a serious competitive...

3 New Year's Resolutions for Digital Professionals [Add Yours?]

3 New Year's Resolutions for Digital Professionals [Add Yours?]

[mashshare] 'Tis the season - the season of making New Year's Resolutions! This isn't a post about eating less or working out more, though. This is my Social Media New Year's Resolution post. What am I going to (try to) do more (or less) of in the new year to make my...

Digital Strategy + Execution = Success

Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.

The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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