Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

Sitecore Marketers: Here Are My 10 Sitecore New Year's Resolutions

Sitecore Marketers: Here Are My 10 Sitecore New Year's Resolutions

Is it that time of year again already? Well, since this is a Sitecore blog, I thought I'd write a resolution post about my top 10 Sitecore New Year's Resolutions. I have a lot of goals for 2017. What are you looking to accomplish? [mashshare] Happy holidays, everyone....

Sitecore Marketers: Planning Your Sitecore XP Implementation Roadmap

Sitecore Marketers: Planning Your Sitecore XP Implementation Roadmap

One of the best features of a digital marketing platform like Sitecore is its ability to do more than simply display content on a page. Sitecore's ability to personalize content experiences is one of the aspects of Sitecore that sets it apart. But this advanced...

Getting Started Guide to a Complete Digital Marketing Strategy

Getting Started Guide to a Complete Digital Marketing Strategy

There's a good chance your organization is operating without an articulated digital marketing strategy. You know you should have one, but you may not even know where to start. Stop what you're doing right now, read this post and put together your organization's...

3 Healthcare Key Learnings from the HCIC 2016 Conference

3 Healthcare Key Learnings from the HCIC 2016 Conference

Marketing conferences can sometimes be hit or miss. I personally measure the value of a conference on what I take away. I put this piece together to share some initial thoughts on what I learned about healthcare and marketing technology at the HCIC 2016 conference....

4 Lessons the Desert Can Teach Healthcare Marketing Professionals

4 Lessons the Desert Can Teach Healthcare Marketing Professionals

On the heels of the Healthcare Internet Conference in Las Vegas, I was inspired by the desert and how we can relate it to our field. You wouldn't think the desert relates to marketing, but if you look a little deeper, you can find some very inspiring similarities...

Sitecore Developers: How Much Does MVP Status Matter?

Sitecore Developers: How Much Does MVP Status Matter?

Certifications definitely matter in technical roles, but how much does achieving the coveted MVP status mean to developers? Should brands work with agencies that don't have any Sitecore MVP's on staff? How can you tell a good Sitecore developer from a not-so-good one?...

Which Way to "Go Mobile" Is Best For Your Brand?

Which Way to "Go Mobile" Is Best For Your Brand?

Mobile responsive, device detection or native mobile apps – what are some of the key differences in these technologies and which solution is best for your brand? While the differences in mobile marketing options and responsive technologies may be hidden to some, I've...

Digital Strategy + Execution = Success

Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.

The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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