Orlando Digital Marketing Strategist
Digital Strategy + Execution = Success
Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.
The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.
I am a strategist. But I can also execute.
In my experience, companies that fail at digital transformation do so because they lack one or both of the required elements in a digital transformation: vision and execution. If it’s not clear what you want your organization’s future to look like in 5 or 10 years, how could you possibly evolve it to get there? If your future state vision isn’t defined, you’ll never get there.
Other organizations have great vision but fail at executing. I call these the “we should” companies and teams. You hear a lot of great ideas in the break room and hallways, but no one is working on actually doing what everyone agrees should be done. “We should” companies eventually become demoralized and never actually get started in any meaningful way in realizing their digital transformation ambitions.
Leaders, I urge you to hire individuals that can provide vision and execution of your digital transformation efforts. Give your teams the resources to succeed, permission to fail (and learn) and the time to think deeply about the challenges they face.
Are you looking for conference presenters?
2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!
Are you looking for podcast guests?
If you’re a podcaster or vlogger in the marketing or technology space, I’d love to collaborate with you! I’m a huge podcast junkie and I’m very interested in appearing on more podcasts in 2021. I’ve been in tech for 20+ years and marketing for 15+ years and I’m confident in and passionate about the following topics:
- Marketing Automation, Personalization, A/B & Multivariate Testing, Segmentation & Journeys
- CRM (Salesforce, Marketing Cloud, Social Studio, DMP, All Integrations
- Website CMS, Hosting Infrastructure, Security & Disaster Recovery (DR)
- Mobile Applications
- Social Media Platforms (Organic & Paid)
- SEO & Local Data Management
- Search Engine Marketing (SEM)
- Marketing Analytics, Business Intelligence (BI), Dashboarding & Decision Support
- Digital Regulatory Compliance (WCAG 2.x)
- Content Marketing / Inbound Marketing
- Conversion Rate Optimization (CRO)
- Email Marketing (SFMC)