Orlando Digital Strategy Blog

I am a data-driven marketing & IT leader with a proven ability to get things done and the long-term vision to inspire and grow productive teams. Builder of bridges, agile communicator, passionate technophile and dedicated healthcare marketing & technology thought leader, I span the gap between technology and marketing – a place where so many organizations struggle to realize success.

Twitter Etiquette – Updated for 2021

Twitter Etiquette – Updated for 2021

Now Available: Luminar AI Simple. Powerful. Affordable. Perfect for social media! Skylum Luminar is my go-to photo editing software. Be sure to use discount code DADTOGRAPHY for $10 off!Updated for 2021 While yes, social media remains the "wild west" in many ways,...

Modern Résumé Designs: Not Just for Tech Job Seekers

Modern Résumé Designs: Not Just for Tech Job Seekers

When I started doing modern résumé designs for friends I realized a serious gap existed in the job-seeking market. I'm still a bit perplexed why some candidates feel "Fancy" résumé designs are only for certain job fields. This post seeks to debunk that myth....

Path to MVP – How did I start my new Sitecore feature idea?

Path to MVP – How did I start my new Sitecore feature idea?

I feel the need to say that I am a Sitecore client - not a developer, designer or agency partner. I actively use the CMS every day, but I also play an important role in Sitecore development. It's that familiarity and sense of ownership that inspired my Sitecore module...

Reputation Management 101 – For Physicians and Healthcare Systems

Reputation Management 101 – For Physicians and Healthcare Systems

TL;DR – online ratings and reviews are complex. Health systems should participate in the online review process actively. Most negative reviews can’t simply be removed. Online reputation management is a larger effort that should have a focused strategy in many cases....

Path to MVP – An Introduction to My Sitecore Product Idea

I admit it - I'm a Sitecore junkie. I started working with the Enterprise CMS back in 2013. At the time, I was at a small digital agency on a pretty big Sitecore implementation. I was hooked from the first demo and, in 2016, I decided to pursue my Sitecore Strategist...

Izeafest 2017 – A Tale of Two Conferences

Izeafest 2017 – A Tale of Two Conferences

Living in Orlando has many advantages - and not all related to the weather. Local conferences are one such perk. I was able to attend Izeafest 2017 in February at the Gaylord Palms Resort in Orlando. Izeafest is a yearly influencer marketing conference held by Izea,...

Dear Brand Leaders: Reaction is not a Real Digital Marketing Strategy

Dear Brand Leaders: Reaction is not a Real Digital Marketing Strategy

It's more common than you'd think - brands operating without a proactive digital marketing strategy seem to be the norm, not the exception. But how long can you maintain your reaction-as-a-strategy digital marketing efforts before something breaks down? [mashshare]...

Digital Strategy + Execution = Success

Successful companies today know that in order to succeed in the modern consumer-centric market, they need to have a plan. Digital marketing strategy requires thought, planning, execution, measurement and optimization. As a seasoned leader in digital marketing and strategy, I know what it takes to actually implement those strategies. Throwing money or technology at a problem will only be a waste of both without someone there to set the vision and to see it through the execution.

The concept of a “Digital Transformation” is one of the most mis-understood in modern marketing. Too many leaders think that digital transformations are a linear process. Start at point “A”, follow a few steps and wind up at point “B” and you’re done. It’s not entirely their fault; over-simplified maturity models and agency pitches make it sound like they’ll be the “Uber” of their industry in just a few months. If digital transformation were that easy, everyone would have transformed by now. The over-simplification of digital transformation will be the downfall of many organizations in this and the next decade.

Are you looking for conference presenters?

2020 was a rough year for conferences, but I’m hopeful that things will come roaring back in 2021 and beyond. If you’re a conference organizer looking for skilled presenters, I’d love to chat! I’ve presented at conferences before in the Healthcare space, but I’m open to conferences of other types as well. Drop me a note and I can submit a few topic ideas within just a few days!

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