Marketing Strategy, MVP, Sitecore
Not Treating Customer Experience Like a Product? Better Prepare to Be Disrupted. It was once said that “content is king”. Well, that is no longer the case. Customer experience is now king. If your brand isn’t championing the customer experience...
Marketing Strategy, Sitecore
3 Healthcare Key Learnings from the HCIC 2016 Conference Marketing conferences can sometimes be hit or miss. I personally measure the value of a conference on what I take away. I put this piece together to share some initial thoughts on what I learned about healthcare...
Marketing Strategy, Sitecore
4 Lessons the Desert Can Teach Healthcare Marketing Professionals On the heels of the Healthcare Internet Conference in Las Vegas, I was inspired by the desert and how we can relate it to our field. You wouldn’t think the desert relates to marketing, but if you...
Marketing Strategy, Sitecore
Digital Debate: Should I hire an industry specialized digital marketing agency? As HCIC 2016 approaches, I began to think about this very popular healthcare-targeted digital marketing conference. Meeting others in the same industry can provide a wealth of knowledge...
Marketing Strategy, MVP, Sitecore
Sitecore Developers: How Much Does MVP Status Matter? Certifications definitely matter in technical roles, but how much does achieving the coveted MVP status mean to developers? Should brands work with agencies that don’t have any Sitecore MVP’s on staff?...
Marketing Strategy, Sitecore
Which way to go mobile is best for our brand?Mobile responsive, device detection or native mobile apps – what are some of the key differences in these technologies and which solution is best for your brand? While the differences in mobile marketing options and...
