Marketing Strategy
Your Website is E-Commerce (even if you don't sell anything) 124SHARESFacebookTwitterEmailPinterestFlipboard I’ve been in the digital strategy consulting business now for a few years and there’s a common misconception many business owners have in...
Marketing Strategy
Social Media for Small Business – Outsource or In-House? 112SHARESFacebookTwitterEmailPinterestFlipboard A client recently asked me for more information about engaging in social media as a small business owner. His question to me was this: how do I balance...
Blogging & Content
Dear Brands: You're Looking at the Wrong Influencer Metrics 107SHARESFacebookTwitterEmailPinterestFlipboard Dear Brands: Your metrics don’t matter. What I’m trying to say is that all that time (and money) you’re using to research where to spend...
Marketing Strategy
Smart User Experience (UX) Isn’t Just For Big Business 121SHARESFacebookTwitterEmailPinterestFlipboard What do you think of when you hear the term “user experience” (abbreviated as “UX”)? I see a lot of small business owners’ eyes glaze...
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