Izeafest 2017 – A Tale of Two Conferences
Izeafest 2017 – A Tale of Two Conferences Living in Orlando has many advantages – and not all related to the weather. Local conferences are one such perk. I was able to attend Izeafest 2017 in February at the Gaylord Palms Resort in Orlando. Izeafest is a...
Twitter Etiquette: What are the "rules" on following, retweets and follow-back?
Twitter Etiquette: What are the "rules" on following, retweets and follow-back? Social media is the “wild west” in many ways, but are there any rules out there? Here’s my take on the rules of Twitter and Twitter etiquette including some...
The Importance of Marketing Like a Startup (Even If You're Not)
The Importance of Marketing Like a Startup (Even If You're Not) With so many choices and channels, we have to approach marketing like a startup. The alternative to marketing focus is marketing chaos, and we just can’t have that, can we?...
Dear PR Professional: Write Better Pitch Emails. Love, Bloggers
Dear PR Professional: Write Better Pitch Emails. Love, Bloggers Look, I get it – as a PR professional you’re stuck between a rock and a hard place. On one hand, you’re charged with promoting your brand, possibly through blogger outreach. On the other...