Twitter Etiquette – Updated for 2021

Blogging & Content, Marketing Strategy

Now Available: Luminar AI Simple. Powerful. Affordable. Perfect for social media! Skylum Luminar is my go-to photo editing software. Be sure to use discount code DADTOGRAPHY for $10 off! Try Luminar Free Updated for 2021 While yes, social media remains the “wild...

Modern Résumé Designs: Not Just for Tech Job Seekers

Blogging & Content

Modern Résumé Designs: Not Just for Tech Job Seekers When I started doing modern résumé designs for friends I realized a serious gap existed in the job-seeking market. I’m still a bit perplexed why some candidates feel “Fancy” résumé designs are only...

Izeafest 2017 – A Tale of Two Conferences

Blogging & Content, Marketing Strategy

Izeafest 2017 – A Tale of Two Conferences Living in Orlando has many advantages – and not all related to the weather. Local conferences are one such perk. I was able to attend Izeafest 2017 in February at the Gaylord Palms Resort in Orlando. Izeafest is a...

The Importance of Marketing Like a Startup (Even If You're Not)

Blogging & Content, Marketing Strategy, SEO

The Importance of Marketing Like a Startup (Even If You're Not) With so many choices and channels, we have to approach marketing like a startup. The alternative to marketing focus is marketing chaos, and we just can’t have that, can we?...

Dear PR Professional: Write Better Pitch Emails. Love, Bloggers

Blogging & Content

Dear PR Professional: Write Better Pitch Emails. Love, Bloggers Look, I get it – as a PR professional you’re stuck between a rock and a hard place. On one hand, you’re charged with promoting your brand, possibly through blogger outreach. On the other...

Dear Brands: Don’t judge an influencer (entirely) by their metrics.

Blogging & Content

Dear Brands: Don’t judge an influencer (entirely) by their metrics. SEO Experts, Advertisers and PR-types, are social & influencer marketing campaigns all about the metrics? What drives the success of these campaigns? I think there’s more to a successful...