An Introduction to my Sitecore Module & Product Idea.
I created this project to act as the "hub" for all posts related to my Sitecore MVP pursuit and my Sitecore product idea. My first post is an introduction to the series and is titled, "Pursuing Sitecore MVP - My Sitecore Product Idea". As I post more segments to this project, they will all be included here. You can follow along on my Sitecore MVP journey from start to finish.
Every marketing conference is a learning opportunity. Here are my top 3 healthcare MarTech key learnings from HCIC 2016 in Las Vegas.read more
A post about Twitter etiquette and the “rules” of the social media platform. I’ll get you started with a few tips on retweeting, following, follow-back and more.read more
On the heels HCIC 2016 in Las Vegas, I was inspired by the desert and how the desert can teach us healthcare marketers a few lessons.read more
The Healthcare Internet Conference, or HCIC16, is coming in just a few days, which prompted this question. Is a specialized digital agency better for your brand?read more
Sitecore developer MVP status is a target that many strive for. But how important is this award to developers and to Sitecore clients?read more
Choosing the wrong technology can spell doom for brands if they choose incorrectly. Which of the 3 major mobile marketing options is best for your company?read more
After launching dozens of Sitecore sites, microsites, landing pages and campaigns, I’ve come to acknowledge the important role agency partners play in successful product launches. Here are a few tips to finding a good partner.read more
Having gone through nearly a dozen large-scale Sitecore implementation projects, I’ve learned a few things about launching Sitecore sites. Here are my 4 big challenges and a few solutions as well.read more
A healthcare martech revolution is upon us. Healthcare has to change – the market and regulators demand it, so get on board or get out of the way.read more
There are so many marketing channels, almost infinite technology options, and new ways to market sprouting up almost every day. Modern marketers must think like a lean startup founder or they’ll get bogged down in all the choices.read more
I joined Samsung’s #DitchTheDSLR #ImageLogger movement. Here are some of the highlights and photos I’ve taken in the past 3 months.read more
Once upon a time, brands ruled the marketing world. The rise of the influencers has arrived and it’s time your PR teams improve blogger outreach techniques.read more