Sitecore Marketing Skills

Hi, I’m Daniel – I’ve held positions in software development and marketing technology since 1997 and consider myself to be a senior software professional.

The past five years, I’ve focused my career and skill sets on the Sitecore CMS platform. Sitecore is a leader in the Gartner “Magic Quadrant” for content management systems, and as a marketing leader, I’ve implemented my fair share of Sitecore projects.

“Expert” is a term I feel is thrown around a little too often, so I’ll speak to a few things I feel like I do really well and also really enjoy. My best skills are listed here.

The Sitecore Digital Professional

Builder of bridges, agile communicator and fervent business strategist, I am as diverse as the term “IT” itself. But I’m more than that, too. I very well may be the ideal mix of tech and talk, coming from a diverse background in information technology with roles leaning heavily on support and customer interaction. If you’re looking for a contributor that understands technology but can also relate to and communicate with c-suite leadership, I may be a perfect fit.

Starting with my tenure at Lightmaker, and since 2013, I’ve focused my career on the Sitecore CMS platform and have become a strong proponent and client of the powerful system. Most recently, my role at Orlando Health has me managing web strategy for a $2.4B healthcare system, centered on the Sitecore CMS platform.

Skills I’ve honed over the past 20 years include the following:

• Comprehensive, Large-Scale Digital Strategy
• Sitecore Project Management & Implementations
• Sitecore Roadmapping and Strategic Planning
• Usability Analysis & Audits
• e-Commerce & Landing Page Optimization
• Social Media Strategy & Execution
• Search Engine Optimization (SEO) Best Practices

Father, Husband & Dude

Of course there’s more to me than just my professional life. Without writing a full biography, I would like to tell you a little bit about what has come to define me as a person.

• I love my boys.
• I love my wife (click here for the story of how we got engaged).
• I grew up in the Midwest (Iowa). The Midwest will always hold a place in my heart.
• I love to write.
• I’m an introvert. But I also like to talk.
• I was a foreign exchange student in Germany. I’m a bit rusty, but I can still speak and understand German.
• When I was a boy I wanted to be a diplomat and work for the State Department.
• I love to travel.
• I love photography.
• I love cake.
• I wrote a book on dating as a single parent.
• My mom passed away from cancer when I was 15.
• I have one younger sister.
• I own a Stingray Corvette (1973).
• My favorite meal of the day is breakfast.
• I’m an early riser.
• If I could only eat one dish for the rest of my life it would be spaghetti & meat sauce.